The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells di Robert W. Bly

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

Titolo del libri: The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

Editore: Henry Holt & Co

ISBN: 0805078045

Autore: Robert W. Bly


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Robert W. Bly con The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.

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